Sports Collectibles Market Analysis- Size, TAM, SAM, Emerging Trends & Investment Opportunity
The sports collectibles industry is a multi-billion dollar industry and it covers a wide range of items, from sporting cards to clothing, posters, and autographs. Those who gather sports collectibles focus on a particular team, sport, or individual athlete. Some focus on sports collectibles such as photographs, cards, and baseballs.
People from many areas of life are passionate about sports and their sports idols. Sports have evolved over time from recreational activities to serious financial enterprises that can generate hundreds of millions of dollars. The modern-day athlete earns more in a week than their predecessors did in a year or their entire career.
Sports collectibles have developed into a major business for many people, even though the fans seem to only be able to appreciate these outstanding athletes.
Items from previous championship teams, along with some of the greatest athletes in sports history, can scoop up millions of dollars. If a baseball is authenticated as the one that was actually used at the time, it can scoop up well over a million dollars at auction.
When discussing sports collectibles, baseball cards are the thing that is most frequently mentioned, but it can also encompass a variety of other items.
Anything that may be directly linked to a sporting event or individual is typically referred to as sports collectibles. These objects are typically collected by fans of the specific game, athlete, or team that they represent or by collectors who value the collectibles’ uniqueness and time value.
Types Of Sports Collectibles and their Users
- Sports Trading Cards
Since the 1860s, trading cards, the most popular sports collectible, have been packaged with tobacco products. However, the manufacturers soon realized that chewing gum would be a better option. Early cards often included an image of the player or team on one end and advertisements on the back, but as cards grew into a separate industry, the back side started to include player information.
After a player becomes well-known, rookie cards typically increase in value more than cards obtained once they become sports stars. Limited edition cards called “insert cards” are included in standard card packs. A pack’s odds of containing an insert card are printed there. These insert cards have a hologram that can be found inside the collectible. Moreover, they also include pieces of a shirt or other material. Because collectors tend to follow these cards keenly, they are also called “chase” cards.
- Autographs and autographed items
A regular sport, like baseball, becomes a treasured subject for signed autographs due to its personalized nature. They also serve as a reminder of an increased chance to meet a player as many sports collectors ask for autographs in person. During sports collectible fairs like Tristar, collectors get their collectibles signed by numerous players.
Additionally, most collectors ask players for their signatures after the game.
If you write a player to request an autograph, make sure to send back postage and personalize the letter. Many athletes are accustomed to dealers or other individuals requesting their signatures for resale, making them more receptive to inquiries from collectors.
- Olympic Collectibles
The most popular Olympic collectibles are by far the coins, stamps, and pins, although those with larger resources can also buy medals and torches. Other things comprise:
The majority of these things are available online at specialized stores. Only rarely will you find Olympic collectibles in your local vintage shop.
For more than two years, the booming sports collectibles industry has made headlines. When the pandemic was at its worst, many people went on nostalgic trips in their attics and basements to relive their discarded possessions. This pattern, combined with significant cultural moments like The Last Dance, sparked a passionate and renewed interest in sports collectibles, leading to high increases in value and a sharp expansion of activity.
Trends and analysis of sports collectibles
Since 2011, the sports collectibles sector has shown moderate but consistent growth. Industry revenues remained comparatively consistent even during the recession and the years that followed it, with more than $10 billion in value being generated annually.
Sports memorabilia and collectibles are anticipated to reach $12 billion for the first time by 2021.
The first collectibles in the history of sports collectibles date back to the early 20th century when American sports fans began to gather baseballs from the games they attended. When Babe Russell was playing, he was frequently approached by admirers who wanted his autograph. There were far more opportunities to acquire collectibles as time passed and more extraordinary sporting accomplishments were accomplished.
The regular flow of professional sportsmen through different organizations allows revenues in this market to stay largely stable. Michael Jordan is one example of an all-star player who offers collectors long-term, investment-grade sports collectibles. However, the average collector can find unique collectibles by buying packs of trading cards and other such products.
The relative desire for a particular item or autograph, as well as its rarity, determines demand and supply in the market for collectibles. Athletes with few autographs in circulation either don’t participate in activities sanctioned by sports retailers or don’t sign autographs for spectators prior to or following games. Barry Bonds, Brett Favre, Aaron Rodgers, Lebron James, and Tiger Woods are among the athletes who have a reputation for turning down requests for autographs in public. Some athletes command such a following that it is challenging to even get in touch with them through the crowds of supporters; these players are unable to stop and autograph each fan’s ball or jersey. These uncommon autographs are worth conspicuously exhibiting in any collection.
Trends that affect supply and demand
Finally, trends can have a big impact on the value of sports autographs. For instance, a rookie or superstar who breaks out could increase demand or a player who is elected to the finalist. Here are a few main explanations for why the value of a player’s autograph would rise:
- A player receives a prize or victory.
- Elected to the Hall of Fame
- The athlete no longer signs autographs for personal reasons.