EPDM Sealing Strip Market latest Statistics on Market Size, Growth, Production, Sales Volume, Sales Price, Market Share and Import vs Export
- Published 2026
- No of Pages: 120
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EPDM Sealing Strip Market Summary Highlights
The EPDM Sealing Strip Market is demonstrating stable expansion driven by structural growth in construction, automotive electrification, industrial insulation demand, and stricter energy-efficiency standards. EPDM (ethylene propylene diene monomer) sealing materials continue to gain preference due to their durability, UV resistance, temperature tolerance, and long lifecycle economics compared to conventional rubber alternatives.
The EPDM Sealing Strip Market is projected to experience sustained demand acceleration through 2026 primarily due to increased infrastructure spending, EV production expansion, and regulatory pressure toward sustainable construction materials. For instance, global construction output is projected to grow by nearly 4.8% in 2025 and 5.2% in 2026, directly influencing sealing material consumption. Similarly, electric vehicle production is expected to expand by 18–22% annually through 2028, strengthening sealing component demand.
From a materials perspective, EPDM continues to outperform PVC and neoprene in outdoor sealing applications, particularly in window glazing, façade sealing, automotive door sealing, HVAC insulation, and solar panel installations. Industrial buyers increasingly prefer EPDM sealing strips because lifecycle replacement cycles exceed 15–25 years, reducing long-term maintenance costs by nearly 28–35% compared to alternative sealing materials.
Asia-Pacific remains the largest consumption hub, accounting for nearly 41% of global EPDM Sealing Strip Market Size in 2026, driven by rapid urbanization and manufacturing expansion. North America and Europe continue to show technology-driven demand through green building upgrades and vehicle lightweighting programs.
The EPDM Sealing Strip Market Size is expected to maintain a CAGR range of 5.9% to 7.4% between 2025 and 2030, supported by increased demand in renewable energy installations, smart building construction, and modular infrastructure development.
Key Statistical Insights (2025–2030 projections):
- EPDM Sealing Strip Market expected CAGR: 6.8% (2025–2030)
• Automotive sealing applications share: 32% of total EPDM Sealing Strip Market demand (2026)
• Construction applications share: 38% market contribution (2025)
• EV sealing component demand growth: 21% YoY (2026 forecast)
• Green building adoption increasing EPDM consumption by 14% annually
• Asia-Pacific EPDM Sealing Strip Market share: 41% (2026)
• Industrial insulation applications growth rate: 5.6% annually
• Replacement demand contribution: 27% of total sales (2025)
• Weatherproof sealing demand growth: 8.3% annually through 2028
• Sustainable EPDM recycling adoption increasing by 11% annually
Infrastructure Expansion Driving EPDM Sealing Strip Market Demand
Infrastructure investment remains the most consistent growth engine for the EPDM Sealing Strip Market. Global infrastructure spending is projected to exceed $4.6 trillion in 2026, reflecting growth of approximately 6% compared to 2024 levels. This expansion directly correlates with sealing material demand due to increased usage in bridges, tunnels, commercial buildings, and residential developments.
For instance:
- Commercial building construction expected to grow 5.3% in 2025
• Smart city projects increasing by 12% globally
• Window and façade installations rising 7.1% annually
EPDM sealing strips are widely used in:
- Curtain wall sealing
• Window glazing systems
• Expansion joints
• Roofing waterproofing
• Door insulation systems
Such applications benefit from EPDM’s temperature resistance ranging between –40°C to 120°C, making it suitable for varied climate conditions.
The EPDM Sealing Strip Market is also benefiting from increased retrofit construction. Nearly 38% of building projects in developed economies now involve renovation rather than new construction, increasing replacement sealing demand. Older sealing materials are being replaced by EPDM due to improved weather resistance and longer durability cycles.
EPDM Sealing Strip Market Size growth is therefore increasingly linked to urban retrofit cycles rather than only new construction.
Automotive Electrification Accelerating EPDM Sealing Strip Market Growth
The global shift toward electric vehicles is creating a structural growth wave for the EPDM Sealing Strip Market. Electric vehicles require approximately 18–25% more sealing components compared to internal combustion vehicles due to battery compartment insulation, thermal management, and noise reduction requirements.
Global EV production projections:
| Year | Global EV Production (Million Units) | Growth Rate |
| 2025 | 21.4 | 19% |
| 2026 | 25.8 | 21% |
| 2027 | 30.2 | 17% |
Each EV uses EPDM sealing strips in:
- Battery housing protection
• Door sealing systems
• Charging port protection
• Thermal insulation barriers
• Water ingress protection
For instance, battery sealing requirements alone increased EPDM consumption by approximately 9% in 2025.
Automakers are also reducing warranty risks by shifting toward higher durability sealing materials. EPDM shows compression set resistance nearly 30% higher than standard rubber, improving long-term sealing performance.
The EPDM Sealing Strip Market is therefore experiencing structural demand growth from automotive OEM sourcing strategies focused on reliability and lifecycle performance.
Energy Efficiency Regulations Supporting EPDM Sealing Strip Market Expansion
Energy efficiency mandates are becoming a measurable driver for the EPDM Sealing Strip Market. Building regulations increasingly require improved insulation performance, which directly increases sealing strip usage.
For example:
- Energy-efficient building codes expected to cover 62% of new construction by 2026
• Building insulation upgrades growing 9% annually
• HVAC efficiency upgrades increasing sealing demand 6.5% annually
EPDM sealing strips reduce air leakage rates by up to 19% compared to conventional sealing materials. This makes them particularly valuable in:
- Passive house construction
• Zero energy buildings
• Industrial cold storage facilities
• HVAC duct sealing
Industrial cold chain expansion also contributes to EPDM demand. Global cold storage capacity is projected to grow 13% between 2025 and 2028, requiring durable sealing systems to maintain temperature stability.
The EPDM Sealing Strip Market is therefore becoming closely tied to regulatory compliance demand rather than discretionary spending.
Renewable Energy Installations Expanding EPDM Sealing Strip Market Applications
Renewable energy infrastructure is emerging as a significant consumption segment within the EPDM Sealing Strip Market. Solar and wind installations require sealing materials for environmental protection and vibration control.
Renewable expansion indicators:
- Solar installations expected to grow 16% annually through 2027
• Wind energy installations growing 9% annually
• Energy storage installations rising 23% annually
EPDM sealing strips are widely used in:
- Solar panel frame sealing
• Wind turbine nacelle sealing
• Battery energy storage insulation
• Cable protection systems
For instance, solar farms require weatherproof sealing capable of maintaining performance over 20+ years exposure cycles. EPDM offers UV resistance exceeding 1500 hours accelerated weather testing benchmarks, making it a preferred material.
Renewable infrastructure growth is projected to contribute approximately 8–10% of incremental EPDM Sealing Strip Market growth through 2030.
EPDM Sealing Strip Market Size growth is therefore increasingly linked to renewable capital investment cycles.
Material Innovation Strengthening EPDM Sealing Strip Market Competitiveness
Material engineering improvements are improving performance characteristics and expanding EPDM application areas. Manufacturers are introducing advanced formulations with improved tensile strength, ozone resistance, and recyclability.
Key innovation areas include:
- Low compression set EPDM grades improving lifespan by 22%
• Recyclable EPDM formulations increasing adoption by 11% annually
• Fire-retardant EPDM grades expanding industrial usage
• Bio-based EPDM development initiatives
For instance, next-generation EPDM blends now achieve:
- Tensile strength improvements of 15–18%
• Aging resistance improvements of 20%
• Chemical resistance improvements of 12%
Manufacturers are also integrating automation in extrusion processes, improving production efficiency by approximately 9–13%, which stabilizes pricing and improves supply reliability.
The EPDM Sealing Strip Market is also benefiting from supply chain localization strategies. Regional manufacturing expansion reduced lead times by 17% in 2025, improving procurement efficiency for OEM buyers.
Such operational improvements are positioning EPDM as a cost-effective alternative to silicone sealing materials, which remain approximately 26–34% more expensive in comparable applications.
EPDM Sealing Strip Market Regional Demand Concentration Patterns
The EPDM Sealing Strip Market shows clear geographical demand concentration, with Asia-Pacific, North America, and Europe together accounting for nearly 79% of total consumption in 2026. Demand distribution is largely influenced by construction intensity, automotive production volumes, and industrial manufacturing output.
Asia-Pacific leads demand due to rapid industrialization. For instance:
- China construction sector growth projected at 5.1% in 2026
• India infrastructure spending rising 9.3% annually
• Southeast Asia industrial park expansion increasing 8% annually
Such growth directly increases sealing material demand in windows, industrial doors, transport infrastructure, and manufacturing plants. The EPDM Sealing Strip Market in Asia-Pacific is therefore projected to grow at 7.6% CAGR through 2030, exceeding the global average.
North America demand remains driven by renovation and automotive replacement cycles. Nearly 42% of sealing demand in the United States comes from refurbishment activities, showing structural demand stability.
Europe shows technology-driven demand. For example:
- Green building renovations increasing 11% annually
• EV manufacturing expanding 16% annually
• Industrial automation facilities growing 6% annually
The EPDM Sealing Strip Market in Europe is therefore becoming quality driven rather than volume driven, with premium grade sealing materials showing faster growth compared to commodity variants.
EPDM Sealing Strip Market Production Landscape and Supply Structure
The EPDM Sealing Strip Market production landscape is characterized by regional manufacturing hubs supported by polymer supply chains and extrusion capabilities. Asia-Pacific accounts for nearly 48% of global production capacity, followed by Europe at 23% and North America at 19%.
EPDM Sealing Strip production increased approximately 6.2% in 2025, supported by increased demand from automotive and construction sectors. Capacity expansion investments are expected to push EPDM Sealing Strip production growth to nearly 7% in 2026.
EPDM Sealing Strip production is also becoming more automated. For instance, automated extrusion lines now account for 31% of global EPDM Sealing Strip production, improving dimensional consistency and reducing material waste.
Regional diversification is also increasing. EPDM Sealing Strip production facilities expanded in India, Vietnam, and Mexico to reduce supply chain risks. These new plants contributed nearly 4% incremental EPDM Sealing Strip production capacity in 2025.
Raw material availability remains critical. Ethylene and propylene feedstock availability improved by 5% in 2025, supporting stable EPDM Sealing Strip production output.
EPDM Sealing Strip production efficiency improvements reduced scrap rates from 8.5% to 6.9% between 2024 and 2026, improving cost competitiveness.
EPDM Sealing Strip Market Application Segmentation Structure
The EPDM Sealing Strip Market demonstrates diversified application segmentation, with construction and automotive sectors accounting for the majority of demand.
Application segmentation highlights:
- Construction applications – 38% market share (2026)
• Automotive applications – 32% share
• Industrial equipment – 14% share
• HVAC systems – 9% share
• Renewable energy – 7% share
Construction demand is growing due to window and façade installations. For instance, global window installation demand is projected to increase 6.4% annually through 2028, driving sealing strip consumption.
Automotive remains the second largest segment. For example:
- Global vehicle production projected to grow 4.2% in 2026
• EV sealing demand growing 21% annually
• Lightweight vehicle design increasing EPDM usage by 8%
Industrial equipment demand is growing steadily. Machinery manufacturers are increasing sealing component usage to improve equipment durability. Industrial automation installations are expected to grow 7% annually, indirectly supporting EPDM demand.
The EPDM Sealing Strip Market therefore shows balanced demand across multiple sectors, reducing dependency risk on any single industry.
EPDM Sealing Strip Market Product Type Segmentation Trends
Product differentiation within the EPDM Sealing Strip Market is increasingly driven by performance characteristics and end-use requirements.
Product segmentation highlights:
- Solid EPDM sealing strips – 46% market share
• Sponge EPDM sealing strips – 34% share
• Co-extruded sealing strips – 12% share
• Customized profile strips – 8% share
Solid EPDM remains dominant due to durability advantages. For example, solid EPDM shows abrasion resistance nearly 18% higher than sponge variants.
Sponge EPDM is gaining demand in automotive applications because it reduces vibration and noise. Automotive NVH (noise vibration harshness) reduction requirements increased sponge EPDM usage by 9% in 2025.
Co-extruded products are growing faster. These combine rigid and flexible materials, improving sealing performance in complex assemblies. Demand for co-extruded profiles is growing 8.7% annually.
Customized sealing strips are also expanding due to modular construction. Modular building projects increased customized sealing requirements by 12% in 2025.
The EPDM Sealing Strip Market is therefore gradually shifting from commodity products toward engineered solutions.
EPDM Sealing Strip Market End-Use Industry Distribution
The EPDM Sealing Strip Market is influenced heavily by end-use industry consumption intensity.
End-use segmentation highlights:
- Residential construction – 21%
• Commercial construction – 17%
• Automotive OEM – 24%
• Automotive aftermarket – 8%
• Industrial manufacturing – 15%
• Energy sector – 9%
• Transportation infrastructure – 6%
Automotive OEM demand is particularly strong because new vehicle sealing requirements are increasing. For instance, modern vehicles contain nearly 12–18 sealing components, compared to 8–10 components in older models.
Energy sector demand is increasing due to battery storage projects. Energy storage installations are projected to grow 23% annually, creating sealing demand in enclosure protection.
Industrial manufacturing demand is driven by factory expansions. Global manufacturing output is expected to grow 3.9% in 2026, creating stable consumption demand.
The EPDM Sealing Strip Market therefore shows strong cross-industry penetration, ensuring steady consumption growth.
EPDM Sealing Strip Price Dynamics Across Regions
EPDM Sealing Strip Price movement is primarily influenced by polymer raw material costs, energy prices, and logistics costs. Between 2024 and 2026, EPDM Sealing Strip Price fluctuations remained within a 6–9% range, showing moderate volatility.
Average EPDM Sealing Strip Price ranges in 2026:
| Region | EPDM Sealing Strip Price (USD per meter average) |
| Asia-Pacific | $0.48 – $1.12 |
| North America | $0.92 – $2.10 |
| Europe | $1.05 – $2.35 |
Price differences reflect labor costs and environmental compliance expenses. European EPDM Sealing Strip Price levels remain higher due to sustainability regulations and energy costs.
Bulk procurement contracts reduced EPDM Sealing Strip Price by nearly 11% for automotive OEM buyers, demonstrating economies of scale.
EPDM Sealing Strip Price Trend Influenced by Raw Materials
EPDM Sealing Strip Price Trend is strongly linked to ethylene and propylene price movements. Feedstock price stability in 2025 helped moderate EPDM Sealing Strip Price increases.
Key EPDM Sealing Strip Price Trend indicators:
- Polymer price increase: 3.8% (2025)
• Energy cost decline: 2.4%
• Logistics cost reduction: 5.1%
These factors resulted in a net EPDM Sealing Strip Price Trend increase of approximately 2.9% in 2025.
Forward projections indicate EPDM Sealing Strip Price Trend stabilization due to improved petrochemical supply chains. Material recycling adoption is also expected to moderate EPDM Sealing Strip Price increases by reducing virgin polymer demand.
EPDM Sealing Strip Price Trend and Contract Pricing Structures
Contract pricing mechanisms are becoming important in stabilizing EPDM Sealing Strip Price Trend movements. Long-term supply agreements now account for nearly 44% of industrial procurement, reducing exposure to spot price fluctuations.
For instance:
- Automotive contracts typically fixed for 12–24 months
• Construction procurement cycles average 6–12 months
• Industrial supply agreements averaging 18 months
Such agreements stabilize EPDM Sealing Strip Price Trend variability and improve procurement planning.
Manufacturers are also adopting formula pricing tied to polymer indices. This improves transparency and reduces sudden EPDM Sealing Strip Price changes.
The EPDM Sealing Strip Market therefore shows increasing maturity in pricing mechanisms.
EPDM Sealing Strip Market Cost Structure and Margin Trends
Cost structure analysis shows raw materials accounting for approximately 52% of EPDM sealing strip manufacturing cost, followed by labor at 18%, energy at 11%, logistics at 9%, and overhead at 10%.
Margin improvements are being achieved through:
- Automation improving productivity by 10%
• Material optimization reducing waste by 7%
• Regional sourcing reducing logistics costs by 6%
Manufacturers are also introducing premium grade sealing strips with margins nearly 5–8 percentage points higher than standard products.
The EPDM Sealing Strip Market is therefore gradually shifting toward value-added product strategies rather than purely volume-driven competition.
EPDM Sealing Strip Market Future Regional Opportunity Mapping
Future expansion of the EPDM Sealing Strip Market is expected to be concentrated in emerging industrial regions.
High growth regions include:
- India – demand growth projected 8.4% annually
• Vietnam – industrial sealing demand growing 9%
• Mexico – automotive sealing demand rising 7.3%
• Indonesia – construction sealing demand growing 6.8%
Such regions benefit from manufacturing relocation trends. Nearly 18% of global manufacturers are diversifying supply chains toward emerging economies, supporting local sealing demand.
The EPDM Sealing Strip Market is therefore expected to see demand decentralization rather than concentration in traditional industrial regions.
This geographical diversification is expected to reduce supply risks and improve long-term stability of the EPDM Sealing Strip Market.
EPDM Sealing Strip Market Competitive Structure and Leading Manufacturers
The EPDM Sealing Strip Market demonstrates a semi-fragmented competitive structure where global rubber solution providers compete alongside regional extrusion specialists and application-focused sealing manufacturers. The competitive environment is shaped by production capability, product customization, raw material integration, and OEM supply relationships rather than simple volume advantages.
The top global participants collectively account for approximately 35–42% of the EPDM Sealing Strip Market share, while regional and local producers contribute the remaining share. This structure reflects the relatively low technological entry barrier in basic extrusion manufacturing, but higher barriers in engineered sealing systems.
Manufacturers supplying automotive and infrastructure projects typically maintain stronger pricing power due to quality certifications such as ISO/TS automotive standards and weather resistance performance benchmarks.
The EPDM Sealing Strip Market therefore shows clear separation between commodity producers and engineered sealing solution providers.
EPDM Sealing Strip Market Share by Major Manufacturers
The EPDM Sealing Strip Market share distribution among manufacturers is influenced by their exposure to high-growth industries such as automotive electrification and energy-efficient construction. Large multinational rubber product companies typically maintain individual market shares between 3% and 8%, while regional leaders hold 1% to 3% shares.
Key manufacturers operating in the EPDM Sealing Strip Market include companies such as Cooper Standard Automotive, Hutchinson SA, Toyoda Gosei, Standard Profil Group, Nishikawa Rubber, Henniges Automotive, and SaarGummi Group. These companies focus heavily on automotive sealing systems and engineered weather sealing components.
These companies maintain strong positions due to their specialized sealing product lines such as:
- Automotive weatherstrip sealing systems
• Glass run channel sealing strips
• Door frame EPDM sealing profiles
• Hood and trunk sealing strips
• Battery enclosure EPDM sealing systems
Automotive sealing suppliers are expanding product portfolios toward EV-specific sealing strips. For instance, battery enclosure sealing strips are becoming a major product category due to increased EV production, which is growing at more than 20% annually through 2026.
The EPDM Sealing Strip Market is therefore seeing higher manufacturer concentration in automotive applications compared to construction segments.
EPDM Sealing Strip Market Regional Manufacturer Presence
Regional manufacturers play a significant role in the EPDM Sealing Strip Market, particularly in Asia where construction and industrial demand remains strong. Chinese manufacturers such as Hebei Shida Seal Group and Qinghe automotive rubber producers have established strong export positions due to cost advantages and production scale.
These manufacturers typically focus on:
- Automotive aftermarket EPDM sealing strips
• Construction window sealing strips
• Industrial gasket profiles
• Sponge EPDM insulation strips
Asian producers typically achieve production cost advantages of approximately 18–25% lower manufacturing cost compared to Western suppliers due to labor and raw material sourcing advantages.
Indian manufacturers such as Polygomma Industries, Saga Elastomer, and Kiran Rubber Industries are expanding production capacity to serve domestic infrastructure growth. Domestic construction expansion of nearly 8% annually is creating steady demand for locally produced EPDM sealing strips.
The EPDM Sealing Strip Market is therefore witnessing gradual regional supply diversification rather than dependence on a single manufacturing geography.
EPDM Sealing Strip Market Product Line Strategies Among Manufacturers
Manufacturers in the EPDM Sealing Strip Market are increasingly differentiating themselves through product engineering and specialized product lines rather than competing purely on price.
Leading product line categories include:
Automotive product lines
- Multi-density EPDM sealing strips
• Co-extruded automotive sealing profiles
• Acoustic insulation sealing strips
• High compression resistance sealing strips
Construction product lines
- Window glazing EPDM strips
• Curtain wall sealing systems
• Expansion joint sealing strips
• Waterproof façade sealing profiles
Industrial product lines
- Chemical resistant EPDM strips
• High temperature sealing strips
• UV resistant outdoor sealing profiles
• Industrial vibration isolation sealing components
Manufacturers investing in multi-material co-extrusion are achieving stronger growth. Co-extruded sealing strips are growing nearly 9% annually, faster than traditional single material strips growing at around 5–6%.
The EPDM Sealing Strip Market shows increasing preference toward application-specific engineered products rather than standard profile strips.
EPDM Sealing Strip Market Innovation Strategies of Key Players
Technology investments are becoming critical for maintaining EPDM Sealing Strip Market share. Leading manufacturers are investing in polymer formulation improvements and digital tooling development.
Key innovation priorities include:
- Low compression set EPDM compounds
• Fire retardant EPDM grades
• Recyclable EPDM elastomer development
• Lightweight sponge EPDM materials
• Smart sealing strips with embedded sensors
Manufacturers introducing improved durability EPDM grades are achieving lifespan improvements of approximately 20–25%, strengthening their competitive positioning.
Automation investments are also improving efficiency. Automated extrusion calibration systems are improving dimensional accuracy by nearly 15%, reducing rejection rates.
The EPDM Sealing Strip Market is therefore becoming technology driven, particularly in automotive and infrastructure supply chains.
EPDM Sealing Strip Market Production Scale Advantage Among Large Players
Large manufacturers in the EPDM Sealing Strip Market maintain competitive advantage through scale production and vertical integration. Companies with in-house EPDM polymer compounding operations reduce procurement costs and maintain better supply stability.
Large scale manufacturers typically achieve:
- Raw material cost reduction of 6–10%
• Production efficiency improvements of 8–12%
• Logistics optimization savings of 5–7%
Such advantages allow large manufacturers to maintain stable supply contracts with automotive OEMs and construction material distributors.
Mid-size companies remain competitive by focusing on customized extrusion services and rapid tooling development. Custom profile manufacturers can typically develop new sealing designs within 2–4 weeks, compared to 6–10 weeks at larger organizations.
The EPDM Sealing Strip Market therefore shows coexistence between scale manufacturers and agile customization specialists.
EPDM Sealing Strip Market Competitive Strategies and Expansion Plans
Strategic priorities among manufacturers are becoming increasingly similar across the EPDM Sealing Strip Market. Most companies are focusing on expansion in EV sealing systems, green construction materials, and regional manufacturing expansion.
Key strategies observed include:
- Expansion into EV battery sealing product categories
• Development of recyclable EPDM sealing strips
• Establishment of regional extrusion plants
• Partnerships with window and façade manufacturers
• Increased focus on aftermarket automotive sealing products
Companies expanding into EV sealing solutions are experiencing revenue growth nearly 3–5 percentage points higher than companies focused solely on traditional applications.
The EPDM Sealing Strip Market is therefore evolving toward mobility and sustainability aligned growth strategies.
EPDM Sealing Strip Market Recent Industry Developments and Timeline
Recent developments in the EPDM Sealing Strip Market show growing focus on sustainability, electrification, and manufacturing expansion.
2023 industry developments
- Automotive sealing manufacturers introduced new EPDM grades designed for EV thermal insulation
• Increased investment in co-extrusion technology for multi-functional sealing strips
2024 industry developments
- Expansion of extrusion facilities in India and Southeast Asia to support regional automotive manufacturing
• Development of UV resistant EPDM grades for solar installations
• Growth in automated sealing profile production lines
2025 industry developments
- Introduction of partially recycled EPDM sealing strips for green construction
• Increased partnerships between sealing manufacturers and modular building companies
• Production expansion programs focused on reducing supply chain dependence on imports
2026 ongoing industry direction
- Development of bio-based EPDM elastomers
• Increased development of lightweight sealing solutions for EV efficiency improvement
• Adoption of AI-assisted extrusion quality monitoring systems
• Growth in high durability sealing systems designed for 25-year lifecycle applications
EPDM Sealing Strip Market Strategic Outlook of Manufacturers
Manufacturers in the EPDM Sealing Strip Market are positioning themselves around three long-term growth pillars:
- Electrification driven sealing demand
• Sustainable material innovation
• Customized engineering capability
Companies focusing on high-performance sealing products are expected to gradually increase EPDM Sealing Strip Market share due to higher switching costs and stronger OEM integration.
The EPDM Sealing Strip Market is therefore expected to see gradual consolidation among technology-driven suppliers while regional extrusion companies continue serving price-sensitive segments.