Competitor Tracking Services/Industry Tracking Newsletter

Avoid being obsolete, Adapt !

Our newsletters have been of vital importance to industry stake holders and decision makers in helping them keep a track of the industry. The newsletters update you with environmental and technological changes that are happening, business opportunities emerging in the market specific to your interest, latest and upcoming industry trends.

Through our competitor tracking services, we keep you updated with each and every moves of your competitor that may include their business strategies, investment plans, portfolio expansion/diversification, partnerships & JVs, fund raising activities and others.

Practical Business Case on competitor tracking services

Client requirement – The client is a United States based provider of disaster management and data back-up solutions to various industries such as banks, IT companies, manufacturing companies and other large enterprises as well as SMEs. The client was willing to track a list of its eighty five competitors in the United States and Europe region who provide disaster management and business continuity solutions.

Our solution – Based on client’s requirements, we prepared a four quadrant analysis chart to classify all these eighty five companies on several attributes which are – company revenue, past three year’s growth, portfolio strength & business focus, market reputation,  client feedback, future growth plans and others. We also presented detailed analysis of all these companies on a list of business health and financial health parameters to facilitate a granular level understanding.

On a bi-monthly basis, we also provide updated newsletter to the same client, highlighting market developments, on-going industry activities such as business investments, product launches and other key pointers.